pivoting as a small business owner

Pivoting as a Small Business Owner

Pivoting is the word of 2020 for all businesses, and especially for small businesses who are trying to figure out how to stay relevant and valuable to a world in panic.

From a business owner’s perspective…

I’ve spent the past month evaluating and reevaluating all the facets of my little corner of the universe over here to figure out where to put my focus and energy. 

Let me tell you a little bit about how the beginning of this year went for me.

We moved – while my little brother was getting married, so that was a lot to organize.

But once we were settled I knew I really wanted to create more freedom for myself to work.

My baby was more independent. I had more space in our new house. So I set up a permanent filming space, got a gym membership that included 2 hours of childcare everyday, and created a routine that let me produce the amount of content I wanted to. I was feeling so good and setting big goals! 

Then COVID-19 hit and my whole routine went out the window.


We have all been dealing with stress and uncertainty, and as a writer and thought leader I feel a responsibility to be very careful and thoughtful about the words I put out into the world. I started so many drafts for the podcast and blog, but it’s taken me awhile to figure out the best way to serve you all right now. (Especially without sounding like all of the other “How we’re serving you during COVID-19” emails that are flooding your inbox.)

My plan at the beginning of the year was to delve into some different aspects of the fallout of the sexual abuse. But that subject is so sensitive and so heavy, it just doesn’t feel right in this moment. I listened back to Season 1 of the podcast and remembered what it is I really want to do here at The Kim Wilkes Co. – I want to equip you with tools to find healing for yourself, through beauty and words.

So what is pivoting going to look like for The Kim Wilkes Co.?

There are 2 parts here – what you see in the content I produce, and the things that are going on behind the scenes.

Behind the scenes I will be pouring my heart into the novel I’ve promised. It’s going to take time, and since time is a precious commodity right now trying to work while caring for a toddler 24/7, I’ll be taking it away from the podcast. So instead of weekly episodes, I’ll be keeping track of my novel writing process and sharing chunks of it with you along the way. This way you’ll be able to work on a writing project along side me! I love the podcast, but if I’m going to be writing right now, that effort has to go towards the novel. 

Also behind the scenes, I’m looking into some new ways to self publish so I can bring you better quality print books and make a better customer experience overall. I’ll talk more about that too.

You’ll still be seeing plenty of me on the blog and social media – but my focus there is going to be more on beauty. I feel like that is what we all need more of right now.

We all need a way to take control of our feelings and minds, and improve our disrupted routines. We need something to look forward to and we need healthy distractions.

I want to help you come out of this more confident in yourself and your abilities to create and renew and show up.

That kind of change requires regular practice, but that is why I love the beauty line I work with so much – because it will take less than 10 minutes of your day to reshape those neural pathways with a makeup routine. Maybe that’s a weird claim, but it is really what I’ve been experiencing over the past year! Just keep paying attention for the next while and I’ll share with you how it all works.


Overall, pivoting as a small business owner is finding the best ways to serve and diving into those avenues.

I guess what I love about the way I do things here is that I can be transparent and straightforward with you. There is truly nothing I’m doing here that can’t be replicated – except for what I have to say. So I’ll keep saying what I have to say and hoping it helps you find the strength to do the same.

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